June 22, 2021

Serif Creative kicks off new expansion with long-time partner NCD

Serif Creative
Serif Creative is in the process of helping Noble Cut Distillery (NCD) achieve Creative Greatness. To do this we’ve embarked on refreshed brand vision, including new flagship products, eye-grabbing labels, and an aggressive market growth strategy.

NCD is led by their Founder Tony Guilfoy along with a new leadership team. Tony has surrounded himself with a new board of investors with a bold new vision.

“There was no other agency we wanted to work with for our new brand. We have worked with Serif in the past. Loyalty is important to me and I wanted to stay loyal to Serif. We have placed our trust and faith in the Serif team and so far they are hitting the bull’s eye,” says Tony G, Founder of NCD.

With a new vision comes new products. NCD later this year will be rolling out its new flagship signature vodka. 10x distilled. No burn. Made with the finest red wheat and Kentucky Distilled Water.

Our team is building the brand for their signature vodka led by Sean Gorant, Senior Designer at Serif. Over the last few month our teams have met and conducted three strategic workshops to map out the new brand and vision. Here’s what Sean has to say:

“There’s never a dull moment in package design—every decision needs to serve a purpose in telling the story of the product. Tony and his team have been incredibly open and collaborative as we worked together to establish the fundamentals of the brand’s identity, and it really shows in the final piece.” -Sean Gorant, Designer

Stay tuned for the new brand reveal. It looks as good as it tastes.

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